Milan Fashion week 2025: the return to the value of quality

The September 2025 Milan Fashion Week sent a clear message: the market is alive, but more demanding than ever.
With an economic impact exceeding €239 million (+12.3% compared to 2024), the event reaffirmed the central role of the Italian fashion system. At the same time, it highlighted a common challenge for all brands: maintaining extremely high-quality standards in an increasingly complex and global production environment.

During the shows, many brands emphasized a return to craftsmanship and the value of detail.
A clear message emerged: quality cannot be improvised, it’s built, and it stems from solid, controlled, and consistent processes at every stage of production.

Quality and efficiency: the dual challenge of contemporary fashion

Today, brands can no longer afford to choose between aesthetics and operations.
They must be fast, sustainable, and flawless.
A garment with a defect or a delay doesn’t just cause financial loss—it damages reputation in a market where image is as valuable as the product itself.

For this reason, mid-to-high-end fashion brands are turning to the digitalization of quality control as a tool to reduce waste, returns, and rework, while ensuring greater process efficiency and alignment between suppliers and production departments.

Waste and returns: a matter of margins and reputation

Every defect not detected in time leads to costs that go far beyond simple rework.
A return can cost between €7 and €20 per item, plus management time, reverse logistics, and potential customer loss.
In a sector where delivery speed is crucial, detecting errors early and continuously monitoring quality becomes a strategic priority.

Digitalized quality controls make it possible to turn collected data into immediate operational decisions, preventing waste and increasing overall productivity.

QControl: The digital quality control solution by Advinser

To meet these new needs, Advinser has developed QControl, the digital platform that enables fashion brands to monitor, standardize, and improve quality at every stage of production.

With QControl, companies can:

• Digitalize all quality controls (incoming, in-line, and final);

• Define shared standards between departments and international suppliers;

• Detect defects and nonconformities in real time;

• Reduce rework time and return costs, improving overall production efficiency.

The result is a leaner, more traceable, and responsive system that ensures the promised quality without slowing down market rhythms.

After Fashion Week: the value of consistency

The message from Milan is clear: the future of fashion is not defined only on the runways but also in the production departments.
The quality perceived by the customer comes from process consistency, from how controls are managed, data are tracked, and standards are maintained over time.

In a context where Made in Italy and craftsmanship are once again at the forefront, QControl becomes the tool that allows brands to combine excellence and efficiency, ensuring that every garment reflects the identity and values of the brand.

Discover how to enhance the efficiency of your quality control.
Request a free demo of QControl and see how to make your quality inspections faster, more traceable, and more effective.

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